The Management of Luxury: An International Guide to Building, Managing, and Preserving Luxury Brands

The luxury market is a complex and ever-changing landscape. To succeed in this competitive market, it is essential to have a deep understanding of the unique challenges and opportunities that luxury brands face. This guide will provide you with the knowledge and tools you need to build, manage, and preserve a successful luxury brand.

The Management of Luxury: An International Guide

4.8 out of 5

Language	:	English
File size	:	4313 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	490 pages

FREE

Chapter 1: The Foundations of Luxury

In this chapter, we will discuss the foundations of luxury, including:

* The definition of luxury * The history of luxury * The key characteristics of luxury brands

Chapter 2: Building a Luxury Brand

In this chapter, we will discuss the process of building a luxury brand, including:

* Developing a brand strategy * Creating a brand identity * Establishing a brand presence

Chapter 3: Managing a Luxury Brand

In this chapter, we will discuss the day-to-day management of a luxury brand, including:

* Marketing and communications * Product development * Customer service

Chapter 4: Preserving a Luxury Brand

In this chapter, we will discuss the importance of preserving a luxury brand's heritage and reputation, including:

* Protecting the brand's intellectual property * Managing the brand's image * Ensuring the brand's quality

The management of luxury is a complex and challenging undertaking, but it is also a rewarding one. By following the principles outlined in this guide, you can build, manage, and preserve a successful luxury brand that will stand the test of time.

The Management of Luxury: An International Guide

4.8 out of 5

Language	:	English
File size	:	4313 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	490 pages

FREE